Polar Opposite isn't just a clothing brand, its a group of artists pursuing underground style, also know as the "Stand Out Collective"

At its core, underground style isn’t about fitting in with what’s popular. Instead, it thrives on being different and creative. It’s about creating a personal aesthetic that tells a story or communicates a statement, whether that’s political, artistic, or simply personal. The essence of underground style is found in its DIY (Do It Yourself) approach. Whether it’s customizing clothes, repurposing vintage pieces, or mixing unexpected styles, it’s about making fashion your own and rejecting the cookie-cutter uniformity of mass-produced clothing.

Underground style also has a significant relationship with music and art. Bands, particularly from genres like punk, metal, and underground hip-hop, have influenced fashion in profound ways. The clothing worn by these musicians becomes symbolic of the lifestyle they lead and the messages they want to communicate. For example, underground streetwear brands, which have roots in skate and hip-hop cultures, have become powerful forces in shaping modern fashion. 

In the digital age, underground style has taken on new forms. Social media platforms, blogs, and online communities have allowed individuals to showcase their distinctive looks, creating new spaces for subcultures to thrive. Brands that cater to these communities may operate in the shadows of traditional fashion houses, relying on grassroots support rather than large marketing campaigns. This shift has made underground style more accessible to a wider audience, while still retaining its sense of rebellion and individuality.

Anyone can be a part of the Stand Out Collective, but first you need to bring your vision to light, whether its your outfit of the day, or your dream career.